Largest book buying demographic

Sep 26, 2019 several demographic traits correlate with nonbook reading, pew research center surveys have found. An important disparity that the data reveal, said mckeown, was the difference between how positively avid book buyers view. What she is seeing is a young marketbut only in certain sectors. There are 347 male residents living in amazon and 348 female residents. For instance, adults with a high school diploma or less are far more likely than those with a bachelors or advanced degree to report not reading books in any format in the 12 months before the survey 44% vs. The number of north american pet owners has remained constant in recent years, but pet owner demographics continue to shift. The information presented probably hasnt changed dramatically since then with the exception being the growth of ebooks, but even with older research, you can see the trends.

Know your target markettargeting customer demographics. Use features like bookmarks, note taking and highlighting while reading unlocking the worlds largest emarket. Bowker study says bookstore chains held less than 20 percent share in 2012. About 73 percent of the respondents aged between 30 to 49 years old said they read at least one book in the last 12 months. If you want to expand your business to the worlds largest emarket, this is the book you need. Below is a list of the largest consumer markets of the world, according to data from the world bank. Surprise, surpriseevery single demographic still reads print books. Nonhispanic whites 76% outpace nonhispanic blacks 69% and hispanics 58% in bookreading incidence. The united states is the third largest spanishspeaking country in the world.

How to target an audience and avoid book launch flop your. The demographic forces we have set in motion have created conditions that are inherently unstable and potentially violent. Download it once and read it on your kindle device, pc, phones or tablets. Just under 16% discovered their book through a friends recommendation and 6% discovered their title through mention on a bestseller listthis is more than the 4% average for book buyers. Among book buyers, reading books continues to place in the top three.

Nielsen summit shows the data behind the childrens book boom. The average purchaser of a selfhelp product is an affluent woman, between 40 50 years of age, living on either the east coast or the west coast. May 22, 2012 while looking for information on how people decide what books to buy, i found a helpful powerpoint presentation from bowker that summarizes research from the first quarter of 2011. However, its the demographics of book buyers that make the report an essential read for any book industry maven. Almost 3 in 4 adults say they had read a book in the 12 months prior to the survey, with printed books continuing to be the most popular format. Tomorrows world maps out the worlds near future through the lens of demography, dealing with issues of health and wealth. Brett schenker did some fancy facebook fooling and compiled a few statistics about the people who selfidentify as comic book readers. During a survey held in early 2019, it was found that 81 percent of. Its mission is to conduct highquality, independent. The company prints more than one billion books a year. United states numberpercent total population281,421,906100.

By 2020, theyll be the largest car buyer demographic, which is why its so important that dealers understand their shopping and buying preferences. The first in the series, the canadian book consumer 20. Spotlight on bookbuying behavior publishers weekly. Click on state and county quick facts for your state, and you can find countybycounty demographic information. In fact, the percentage of people who only read ebooks is in the single digits. Demographics suggest a big future for digital reading, with 62% of. New survey of bookbuying behavior provides good news for. An important disparity that the data reveal, said mckeown, was the difference between how positively avid book buyers view indies, and how often they actually shop there. In the demographic group of 18 to 34yearolds who buy books, 37 percent prefer to buy them from independent bookstore. Customers with a college degree make up 57% of the book buying market and spend twice as much as other customers, with those holding a graduate degree spending 156% more than the national average on books. For example, more than 40% of americans over the age of purchased a book in 2009 and the average age of the american book buyer is 42. The largest and wealthiest population segment in the. What other national book markets have a substantial slice of the global pie. Several demographic traits correlate with nonbook reading, pew research center surveys have found.

Buying power is the total personal income of residents that is available for spending after taxes. Sep 12, 2016 the demographic breakdowns can be seen in the chart above, while the complete report can be found here pdf. The total number of households is 224 with 2 people per household on average. With that in mind i periodically update this post with the best information that i can find. The average age of todays book reader is 44, but 50 is the average age of the most frequent book buyer. The single largest demographic group buying young adult titles in the period was the 18. It makes sense that china is next with a 12% share. Thats according to the latest poll from harris interactive part of the nielsen market research g. At the new york comic con insider sessions powered by icv2, kristen mclean of npd bookscan broke out some demographic data, based on a 72,000person book buying consumer panel, about who is buying graphic novels, what they are buying, and where they are buying them. Consumer spending the consumer expenditure survey measures the spending habits of u. There are many different factors in breaking down an audience demographic. According to a 2017 report on pet population and ownership trends in the us from packaged facts, 54. Demographic segmentation divides consumers into groups based on variables such as age, gender, income, occupation, stage in lifecycle, generation, nationality, race or ethnicity, religion, and social class.

Apple has done an excellent job at database marketing for their new products and services. May 26, 2014 just under 4% of selfhelp book buyers found their title through a magazine ad, which compares to less than 1% of average book buyers. Millennials top 10 trends impacting the automotive. Detailed demographic information is available from the census bureaus website. The countries are sorted by their household final consumption expenditure hfce which.

Jul 16, 20 and textbooks represent a situation where the book reader is required to purchase the book, based on someone elses suggestion and opinion. A growing population of young people are buying vinyl as a fashion statement. Why reader demographics are critical for book discovery author. Injuries and illnesses demographic details are available for both fatal and nonfatal occupational injuries along with information about the event producing the. Millennials accounted for 1 out of 3 car sales in 2016 and are quickly becoming the dominant share of buyers.

Nielsen consumer, 20 women control more than 60% of all personal wealth in the u. Rounding out big four are germany at 8%, and japan at 7%. In addition to a wide range of new and used books, you can find extra goodies on their blog, which offers everything from the staffers. It provides data on such wide ranging topics as population size, area, density, urban population, population growth, agesex composition, number of births and birth. The report reveals income levels, age, generation and more. Customer demographics age demographics for advertising. Book consumer demographics and buying behaviors annual report today, providing the u. When boiled down by country, the united states has boasted the biggest share of the global art market and percentage of art collectors worldwide in recent years. This is where the books made their biggest impact and continues to do so.

Nov 22, 2019 1 in 4 people in the 1834 age demographic express a strong interest in purchasing an apple product at some point in the next 6 months. By 2020, theyll be the largest car buyer demographic, which is why its so important that dealers. Apple users are 94% more likely to be affluent than others who utilize mobile devices on a regular basis. Not surprising, the united states is the largest book market with a 26% share. Indepth reader profiles, concentrates on developing a more granular understanding of book consumers by genre, focusing on eleven of the topselling fiction and. In this extended and updated edition, ashley galina dudarenok expands her analysis to include the booming technology scene in china, where two giants alibaba and tencent are engaged in an epic rivalry. Mar 08, 2018 the number of north american pet owners has remained constant in recent years, but pet owner demographics continue to shift. New providence, nj august 24, 2010 bowker released its muchanticipated 2009 u. The single largest demographic group buying young adult titles in the period was the 18 to 29yearold age bracket. Over half of the net us population growth between 2000 and 2010 came from the hispanic population which grew four times faster than the the total population. It does not include money that is borrowed or saved from previous years. About the data the results are based on a pew research center survey conducted march 7april 4, 2016, among a national sample of 1,520 adults, 18 years of age or older, living in all 50 u. The information presented probably hasnt changed dramatically since then with the exception being the growth of ebooks, but even with older research, you can see the trends, so im sharing a few highlights from.

Yet, 3 groups of consumers are emerging as the bright spots in the retail industry. Notable trends from 2012 include ecommerce taking the lead as the largest. The shocking reality of whos buying vinyl digital music news. The key to book discovery is knowing your reader demographics. Powells book store boasts an impressive 68,000 square feet thats 1. The first quarter of 20 shows more women and older consumers buying books, continued growth for ebooks, and more ipads being used for ebook downloads. Interestingly, its the device being used to read ebooks that has seen the biggest. Demographic data provides information about basic human characteristics of a market or population. Only whites have no racial identity, are constantly on the defensive, and constantly in retreat.

The biggest example i have of this in recent memory is for bookbub. The brookings institution is a nonprofit organization devoted to independent research and policy solutions. Shop for office furniture and supplies online from. Trends in consumer book buying infographic news for authors. Youre apples best customer in terms of how much you spend. In fact, 62% of ebook purchases are made by people aged between 18 and 45. It highlights the underlying shift in consumer expenditure and the effect that a greying population will have on. The next largest shares were grabbed by the united kingdom and china, respectively. Statshot annual publisher survey puts 2017 estimated us. The insights into where book buyers are spending come from the. Federal reserve, massmutual financial group, businessweek, gallup women purchase over 50% of traditional male products, including automobiles, home.

The largest and wealthiest population segment in the world is not in the united states by 2030. Jan 16, 2019 over the years, the book industry has remained a massive, greatly influential global consumer market. On a gender basis, women are the more avid book readers, per the study, being % more likely than men to have read a book in the prior 12 months 77% vs. Jun 19, 2009 detailed demographic information is available from the census bureaus website. May 28, 20 how the worlds demographic and socioeconomic landscape will change over the next two decades. Finding the common threads between your books and your book buying audience is the basis of target marketing for authors. This book highlights the link between demographic shifts and future properity through shifts in purchasing power and buying behaviour. Africanamericans constitute the nations largest racial minority market. New report on book consumer demographics and buying behaviors. If you have any great data i am missing, please shoot me an email tara at. Book buying and reading demographics journey to self. If over time i mean generations the age demographics of the ebook market come to match the current current printbook age demographic, then its fair to project a bright future for the digital format.

Some of course are more valid than others are for authors but you will find that all do play a role in targeting a reading audience. In these cases, the process for finding and describing your audience or audiences is similar, but your marketing strategy must take into account the two or more, often disparate groups. Sep 04, 2010 new providence, nj august 24, 2010 bowker released its muchanticipated 2009 u. Amazon is an area in eugene,lane county,willamette valley,oregon with a population of 695. But, the number of collectors in developing countries is expected to increase rapidly in the coming. The percentage of american adults who read books has remained.

A guide to selling on chinese social media kindle edition by dudarenok, ashley galina. This table may be more easily updated if the rankorder column 1,2,3 is removed and a row number column is added instead. Because there is no trade industry association in this field, it is easy for many entrepreneurs to start their own selfhelp trade. How to target an audience and avoid book launch flop july 16, 20 by. Jul 17, 2019 the largest and wealthiest population segment in the world is not in the united states by 2030. The share among respondents between 50 and 64 years old stood at 70 percent. Approximately 16% of people buying vinyl records are aged 1824 and 33% are aged 2534. The combined effects of growing inequality, a faltering education system, demographic headwinds, and the strong likelihood of a fiscal correction imply that the real median disposable income will grow much more slowly in the future than in the past. Millennials top 10 trends impacting the automotive industry.

The 3 most important demographics for retailers consumer behavior, spending and demographic profiles are changing with every passing day, and retailers are left scrambling to keep up. All other groups are growing in numbers and have a vivid racial identity. The demographic breakdowns can be seen in the chart above, while the. The american pet products association reports that millennials are now the primary petowning demographic, at 35 percent of u. When asked pew asked people if theyd read a book over the past year, there were clear demographic differences in the responses. Millennials now primary petowning demographic american. While looking for information on how people decide what books to buy, i found a helpful powerpoint presentation from bowker that summarizes research from the first quarter of 2011. In the united states, around 80 percent of adults aged 18 to 29 had read a book in any format in 2019. Over the years, the book industry has remained a massive, greatly influential global consumer market. Trends in consumer book buying infographic news for. Men aged 65 and older spent more on apple devices than any other demographic group in the united states last. Demographics, consumer spending, economy data sponsored by sba. The largest demographics for book buyers are as follows.

Another key demographic change is the multicultural makeup of the u. Aug 06, 20 the insights into where book buyers are spending come from the 20 u. Notable trends from 2012 include ecommerce taking the lead as the largest channel for book sales, growth in the ebooks category, and paperbacks remaining the most popular format for readers. Black buying power increased 98 percent from 2000 to 2016 and will comprise 8. Keeping up with age demographics for advertising is an ongoing process. While baby boomers certainly are not the only key demographic in the united states, we know that. The rise of ebooks is one factor affecting book buying in the category. August 6, 20 new providence, nj in the year following the exit of borders from the book retail scene, online retailers led by amazon earned 44 percent of americans book dollars, up from 39 percent in 2011. The longterm trend of consumers buying more books on impulse at bricksandmortar stores than at online retailers continued in 2012, according to bowkers 20 u. The book team at nielsen held its secondannual childrens book summit, to discuss the current childrens publishing market, presenting data that showed a wide range of sales and demographic trends. Weve created an infographic to highlight consumer book buying trends from. How to target an audience and avoid book launch flop.